Caffeinated Energy Drinks Surge

It appears that food stamp dollars are moving away from artificially sweetened diet sodas and moving toward caffeinated energy drinks. It appears that Red Bull and Monster are picking up more of the food stamp dollar. And that’s a good thing inasmuch as the name of the program is Supplemental Nutrition Assistance Program.

The Diet Soda Business is in Freefall  This is the link to the WSJ article.

 

From the Wall Street Journal article:

There are some areas of growth, however. Beverage Marketing estimated that U.S. volumes of caffeinated energy drinks and ready-to-drink coffee rose 5.5% and 6.2% last year, respectively.

Sales of sports drinks edged up 0.6%, though volumes of fruit drinks dropped 1.9%.

Diet sodas represent nearly a third of U.S. soda sales but have posted three straight years of declines.

Monster Drink

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