Pepsi, Doritos and Ben and Jerry’s Best for Food Stamps

From AdAge:

Confirming other research, InfoScout finds people using food stamps buy more carbonated soft drinks (Coke indexes 142 and Pepsi 194 among the group) and snacks (Doritos indexes 210). More surprisingly, food-stamp recipients also overindex on Ben & Jerry’s (indexing at 178 for the group) and Haagen Dazs (156) ice cream. InfoScout also found P&G’s long efforts to contemporize Old Spice have worked to the point that its buyers are younger than those of Unilever‘s Axe, indexing at 197 for buyers under 24 vs. 142 for Axe and at 75 for the 35-to-54 demos, where Axe is about average.



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